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For great reading about SELLING and SALES TECHNIQUES, YPBT suggests…
- The Mackay MBA of Selling in the Real World – Harvey Mackay
- Jeffrey Gitomer’s Sales Bible & Little Red Book of Selling
- How to Sell at Prices HIGHER than Your Competitors –Lawrence L. Steinmetz
- Generational Selling Tactics THAT WORK –Cam Marston
- How to Become a Rainmaker –Jeffrey J. Fox
- The Go-Giver & Go-Givers Sell More – Bob Burg and John David Mann
BUSINESS MANAGEMENT AND STRATEGIC PLANNING, YPBT suggests…
- Win –Dr. Frank I. Luntz
- Mastering the Rockefeller Habits – Verne Harnish
- Good to Great & Great by Choice – Jim Collins
- The One Minute Entrepreneur – Ken Blanchard and Don Hutson
MARKETING and BRANDING, YPBT suggests…
- Duct Tape Marketing – John Jantsch
- All Marketers Tell Stories – Seth Godin
- The Ultimate Marketing Plan – Daniel S. Kennedy
LEADERSHIP AND MANAGEMENT, YPBT suggests…
- Leadership Secrets of Attila the Hun – Wess Roberts, Ph.D.
- Lincoln on Leadership – Donald T. Phillips
- Theodore Roosevelt on Leadership – James M. Strock
"PEOPLE BUY FROM PEOPLE WHO THEY LIKE, TRUST, AND WITH WHOM IT IS CONVENIENT TO DO BUSINESS"